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    SkillsSkills

    User Experience

    Heuristic Analysis, User- Journeys, WCAG2.0 Accessibility, User-Testing, Responsive Design, and Prototypes.

    Design Thinking

    Human-centric design, Data-driven design,  Interaction design, Iterative design, and Product design.

    About MeAbout Me

    INTRODUCTION

    Mathew works with companies and organizations, where he provides evaluation and design recommendations to improve products, services, and customer experiences. He advocates the values of Agile design, qualified through user-testing and data.

    Working for national clients in a range of different sectors, he has designed for companies in Telecom, Health Care, Tourism, Entertainment, and the Financial Industry. His UX leadership has helped product teams build applications that have significantly increased sales, improved services, and made a positive impact on the customer’s journey.

    Continuously learning about user-experience best practices, he strives to achieve improvements on product strategy and customer experiences. He enjoys being an advocate for usability, from conceptual thinking to micro-interactions.

    Mathew is practiced in design-thinking; agile/scrum teams; heuristic evaluations; information architecture; responsive web-design; mobile applications; rapid-prototyping; WCAG 2.0 accessibility guidelines; usability testing and research.

    “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
                                                                                – Donald A. Norman, The Design of Everyday Things

    Work & Education

      HISTORY

    02/09/17 - 02/09/19 2021 - PRESENT

    SENIOR UX LEAD – SUNLIFE FINANCIAL

    Managing and leading a team of UX Designers for the Group Benefits business unit.

    02/09/17 - 02/09/19 2020 - 2021

    USER EXPERIENCE DESIGNER – SCOTIA WEALTH MANAGEMENT

    Transforming Scotiabank’s Wealth Management and self-directed investment experience, by re-imagining digital experiences for Scotia iTRADE, ScotiaMcLeod, Private Investment Counsel and Scotiatrust.

    02/09/17 - 02/09/19 2017 - 2019

    USER EXPERIENCE DESIGNER – BMO, BANK OF MONTREAL

    User Experience Designer for Wealth Management and Small Business Banking products. Responsible for research, heuristic analysis, accessibility, user-testing, designs and prototypes. Projects include creating IPO Centre for InvestorLine, and a Small Business application that allows for multiple product selection, adjudication, and fulfillment.

    01/09/16 - 01/09/17 2016 - 2017

    USER EXPERIENCE DESIGNER – CIBC, CANADIAN IMPERIAL BANK OF COMMERCE

    User Experience Designer for Secure Online Banking. Responsible for heuristic analysis, evaluation, and responsive designs of applications for products and lines of business. Responsible for increasing application conversions, and sales of online credit products.

    01/01/16 - 03/31/16 2016

    USER EXPERIENCE DESIGNER – AVERSAN INC.

    Lead UX Design Consultant for Cancer Care Ontario. Performed Heuristic Analysis, Workflow Evaluation, and Wireframe UI Design recommendations for the Wait Times Information System used in all hospitals across Ontario to track cancer patients through their access to care.

    15/9/14 - 12/31/152014 - 2015

    USER EXPERIENCE DESIGNER – ROGERS COMMUNICATIONS / FIDO.CA

    Responsible for UX Design of Rogers Online Channels – Rogers/Fido. Design of wireframes for desktop/tablet/mobile. Experienced in user diagrams/flows, and e-commerce buy-flows of monthly subscription packages, and mobile device plans. High-level rapid prototyping in an Agile environment.

    01/4/14 - 14/9/142014

    UX/UI DESIGNER – LUSH CONCEPTS DIGITAL AGENCY

    Interactive Production Designer – UX /UI. Mockups and final designs, whiteboarding, Omnigraffle wireframes, file and asset management. Client service/ liaison, research, QA/UAT, and issue tracking.

    01/11/13- 28/3/142013 - 2014

    DIGITAL DESIGNER – ELECTROMAGNETIC DIGITAL MEDIA

    Creative direction, project management, client/customer support, vendor relationships, and content creation. Web design, Mobile, Photography/Video, Flash animation, 3D modeling/animation, and Graphic design.

    01/9/13 - 31/10/132013

    DIGITAL DESIGNER – ODDLY STUDIOS

    Participated in client meetings, concept sessions, content mock-ups, event organization, and project research. Gained experience in project workflow and processes for auto-manufacturer clients.

    Education

    01/30/19 - 04/18/192019-2019

    UNIVERSITY OF MARYLAND – AGILE LEADERSHIP PRINCIPLES

    Agile can often challenge project managers in the realm of leadership. Old styles of command-control are now a thing of the past, except for the most conservative organizations. But Agile takes self-empowerment to new levels and challenges traditional beliefs in what leadership means.

    Motivating through empowerment to gain better decisions; Facilitating the creativity and inclusivity of a high-functioning team; Identifying and managing decision making biases; Negotiating conflicts across individuals, teams, and organizations; Ensuring success through delegation and powerful constraint-based metrics.

    View Certificate: https://courses.edx.org/certificates/a371f4bfff5c4239876169511bd009dc

    04/11/18 - 06/14/182018-2018

    ENTERPRISE DESIGN THINKING PRACTITIONER – IBM

    Enterprise Design Thinking is IBM’s approach to applying design thinking at the speed & scale a modern enterprise demands. It helps our teams not only form intent, but deliver outcomes – outcomes that advance the state of the art and improve the lives of the people they serve.

    View Certificate: https://www.youracclaim.com/badges/b732e162-5399-45d5-b5de-cbeae63354a5/linked_in_profile

    01/11/16 - 18/4/172016-2017

    INTERACTION DESIGN FOUNDATION – USER EXPERIENCE / INTERACTION DESIGN

    The Interaction Design Foundation (IDF) is a non-profit global education initiative that provides Ivy League-quality UX and interaction design courses. https://www.interaction-design.org

    Courses: Human Computer Interaction (HCI) Certificate; Gestalt Psychology and Web Design; The Psychology of Online Sales; Dynamic User Experience: Ajax Design and Usability

    View Certificate: https://www.interaction-design.org/mathew-graham/certificate/course/MGPKXXt3C

    01/9/14 - 18/3/152014-2015

    GEORGE BROWN COLLEGE – USER EXPERIENCE I + II

    User Experience courses, comprising of the fundamentals of UX: Visual Design, Information Architecture, Usability Testing, Research/Strategy. The different tools and approaches used in the multiple facets of UX: Strategy, Scope, Structure, Skeleton, and Surface.

    04/9/11 - 18/6/132011 - 2013

    SENECA@YORK – DIGITAL MEDIA ARTS, Honours Diploma.

    Content creation for the web, social media, marketing and advertising campaigns, new media, television graphics, and special effects and animation for the film, TV and advertising industries. Digital file management on multiple operating systems and software environments. Achieved President’s list honours for academic standing.

    REVIEWS

    TESTIMONIALS

    Mathew helped me with my newly rebranded web site. He proved to be creative and highly skilled, and delivered high quality content. Overall he did a great job, and I recommend working with him.

    Amos Larber
    Game Developer - Frolic Labs

    Mathew is a very conscientious professional paying a great deal of attention to detail. He applied his genuine dedication to each project he undertook. You can count on him to do what he says he will do with confidence. He was able to take on many different types of projects and was a real asset to the team. Working with Mathew is a real pleasure.

    Ryan Payne
    Company Principal - Lush Concepts

    I worked with Mathew and I was very impressed with his UX skills. He is very detailed oriented and basis all of his design decisions on sound data driven, careful analysis and best UX practices. On top of that, he is very aware of the user and their journey, and doesn't compromise the best user experience for shortcuts.

    Pascale Matar
    Sr. Manager - CIBC

    Mathew is an outstanding teammate and one of those guys you want on your team! He is detail oriented and consistently adds value to projects by recommending best practices and utilizes his knowledge on the latest UX/UI trends found in the marketplace. A valuable contributor and hard worker, you can definitely count on Mathew to come through in the clutch!

    Kenneth Or
    Real Estate Agent

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